So how’s it holding up? Pretty freaking well, actually. Yes, Disney+ had some technical issues on day one. But that’s probably just because of how many people signed up for it on the first day. That was about 10 million people.1 Things have looked better for the app since then. So tech-wise, things should be smooth sailing from here on out. I’m not going to review Disney+ again because it hasn’t really changed much in its first three months. But you can check out our original video review of Disney+ here. Instead of a review, we’re going to look at the following aspects of Disney+ at the 90-day mark:
Where Disney+ is with its subscriber count How it’s fitting into the streaming landscape generally Whether it’s keeping the promise it made to be the must-have streaming service on the block
Let’s dive in. In fact, Disney+ racked up 28.6 million subscribers in its first three months. That’s what Disney+ announced last week.3 So by the time you’re seeing this, let’s just call it 29 million subscribers. But Disney+ is doing really well compared to some other pretty popular services. HBO Now, for instance, has only eight million subscribers.5 Another competitor would be AppleTV+, which came out around the same time. But AppleTV+—which, I’m on record saying, has some great shows—won’t even report their subscriber numbers. That could mean nothing, or it could be an indication that their numbers are weak.6 Disney also expects a bump this fall when it releases new Marvel and Lucasfilm shows. Coming up in August, we’ve got The Falcon and the Winter Soldier, and WandaVision comes out in December. We’re getting a new Mandalorian season in October, and then there’s the Obi-Wan Kenobi show, which actually has been put on hold for now because the script—the script written by the screenwriters behind Drive and The Mandalorian—didn’t meet the exacting standards of Kathleen Kennedy.7 Disney+ needs to concentrate on their original content. It has a lot of vault content, and that’s great. Disney opened up the vault, and here we are with all these subscribers. But if we wanna talk about the state of Disney+ currently, that actually gets us to the thing to take note of: the lack of compelling original content. Yes, I said it. It’s not that there’s no original content. But besides The Mandalorian, is there anything that really got people talking? The World According to Jeff Goldblum got some chatter for a few days at the beginning, but that died down pretty quickly. Look, the vault is the vault, and if you were really excited to finally get access to Johnny Tsunami, you already signed up. But if Disney+ wants to pick up more subscribers and catch up to Netflix, it will have to get into this arms race for original content. It’s a snowball effect, just like what Netflix is going for. With all these upcoming original shows, you may not care about most of them, but you will care about some of them. Disney is hoping it’s enough to keep you around for season two of whatever show you’re following or the hot show that’s coming up next month. Or maybe they’ll just dangle the Kenobi series in front of us for years. But if Disney+ wants to continue to exceed those expectations, it doesn’t have any more vaults to throw open. It’s going to have to count on new, original content to drive growth. So far, so good. The Mandalorian is great, but we’ll have to see a lot more Mandalorian-quality stuff in the not-too-distant future to keep the momentum that Disney+ has going. So what are you most excited for on Disney’s upcoming slate? Is it Marvel stuff, Star Wars stuff, or is it the new Lizzie McGuire reboot? Be honest. Hit the comments and let us know.
